How Google Analytics Helps Web Developers in UI/UX Design
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How Google Analytics Is Helpful in UI/UX Design?

Google Analytics is a most powerful tool. Most businesses who are involved with running websites are using it. This tool as the platform can give a wealth of information about how users find, navigate and use a website. Google Analytics has various key performance indicators which are helpful. Web developers are using it to improve the user interface and user experience design.

User Interface Design vs. User Experience Design

You must know that user interface (UI) and user experience (UX) are used interchangeably in colloquial language. But these two terms have different technical definitions. However, they both approach issues from a similar perspective. It is crucial to understand how the two designs approach differ before someone tries to use Google Analytics data to improve either one.

  • What Is UI Design?

The user interface design is a people-centric approach to the aesthetic of a digital product. The discipline focuses on the digital touchpoints with which users interact and examine site items such as buttons, texts, images, background, etc. By adjusting the color, typography, location, size, and other factors, web designers specializing in UI design seek to create a visually enticing product. The main goal of UI design is to create products that delight users with their aesthetics.

  • What Is UX Design?

The user experience design is a people-centric approach to a product design. The discipline looks at how users interact with any product and examines everything from the user’s first contact with a product to their last. UI aims to create solutions that address pain points that users experience and improve the user experience. The primary purpose of UX design is to create products that delight users with their effectiveness.

How Do UI and UX Work Together?

The user interface and user experience design are very complementary. However, you might be able to specifically focus on one and the other while solving an issue. Neither can ultimately flourish without the other.

A website must have an excellent aesthetic design and offer a good experience. To know more precisely how UI and UX design complement a site. You should consider the simple issue of two navigation buttons placed near each other. The buttons should navigate to the correct locations on the website. Otherwise, users will become frustrated that they cannot get where they want. They also require the right aesthetics designed so that they are noticed, clearly labeled, and distanced enough to click easily one or the other. That’s how users see and can easily use them.

Why Good Website Design Is Important?

A good site design incorporating user interface and user experience considerations is essential for a website’s success. The users will be frustrated and likely leave a website if it has problems. The website should not have a problem with SEO, site speed, friendliness, mobile-friendliness, brand performance, or UI/UX design elements.

A website will also probably be ineffective at attaining the desired goals. If there are problems that keep users from moving along the website, converting, and even simply walking away with a good impression.

How is Google Analytics Helping Web Developers in UI/UX Design?

Most of the Google Analytics key performance indicators (KPIs) give specific data which is extremely valuable to web developers. Below are a few important KPIs to monitor while trying to improve UI and UX analytics.

  • Overall Performance: The website gives a bird’s-eye view of both UI and UX design. A significant change in performance mostly correlates to at least one UI/UX design change. The big picture should be considered before drilling down to any specific issue.
  • Event Tracking: Tracking specific events on a site can help pinpoint UI and UX issues. Whereas the changes in overall performance can show a difference in UI/UX design. The event tracking can help you analyze precisely where UI/UX change has occurred. Moreover, it also helps measure the effectiveness of any positive change you implement.
  • Behavior Flow: A behavior flow of a website reveals how users interact with the website. It shows you exactly which pages they visit and in what order they visit those pages. This also helps show how UX is impacting behavior. You should also remember that UI can have a significant impact too.
  • Audience Insights: The audience insights give data on who is visiting a site, and this data can be beneficial when designing the UI of the website. Every detail, from gender and location to time of day and device used, may impact the colors, fonts, calls to action, layout, and other elements you choose.
  • Device Performance: Breaking site data down by device performance lets you ensure that a website serves desktop and mobile users well. Suppose there are issues with any particular type of device. In that case, you mostly have a UI/UX issue with that specific device. A UI problem is likely in case the issue is across all devices of a particular size. While a UX problem is expected in point, the issue appears across a specific operating system and browser.
  • Page Scrolls: Knowing how far visitors scroll down is valuable information. You might adjust the length of a page’s content, lengthening or shortening it to match the average page scroll data better. In most cases, you may also place specific widgets at certain points where the visitors scroll to. The former is a UI improvement, and the latter is primarily UX.
  • Traffic Sources: The traffic source data helps further personalize a website from the moment users land on their first page. Direct, referral and search users often have different aims. At the same time, they visit a website, and this data lets you cater to each group’s interests.
  • Time On Page: The time on the page shows where users are spending most of their time on a site and where they are not. This information can help identify which UI elements are beneficial and detrimental. It also can reveal where an area needs improvement in its UI design.
  • Bounce Rates: The bounce rates mainly reveal UI information that most users initially give a site seconds before making a judgment. A robust UI design can help reduce bounce rates by merely captivating users with a website’s aesthetics.  


Every site can use at least a few improvements in user interface and user experience design. Moreover, most websites can use a lot of progress. Leverage Google Analytics‘ KPIs, and you will know exactly where to improve your website’s UI and UX design.

To learn more, please contact us at Devgraphix

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Akshay Sihag

Akshay Sihag is the CEO & Founder of Devgraphix. He's a Professional Full Stack Web Developer and an Entrepreneur who helps other people decide their career path and educate them on how to convert their skills and passion into a full time business.

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