How to Fix Facebook Pixel Events For iOS 14 Update
Facebook Pixel, previously available only for Android users on the Google Play store, is now available to all iOS 14 users. These users can download the Facebook Pixel app from the App Store and will be able to install it themselves.
Facebook Pixel is a marketing tool that allows advertisers to track their conversion data and measure their performance on Facebook ad campaigns. Additionally, marketers can use the app for customer targeting and segmentation by collecting information about website visitors who have interacted with pixel-enabled content or ads.
Apple’s App Tracking Transparency (ATT) framework is customized target permission to track users across third-party apps and websites for advertising and measurement purposes. Apple also requires users of all apps and websites to give consent before they are tracked with Facebook Pixel. Moreover, third-party advertisers, app developers, and marketers can benefit from knowing the exact number of iPhones used by a user to access apps on the App Store.
If you use Facebook pixel on IOS to optimize, target, or report on web events, you may adjust your event setup and manage the following changes.
1. Complete Domain Verification
As a best practice, all businesses should validate their domain. However, if your domains include pixels owned by numerous organizations or personal ad accounts, validating your domains should be a top priority. Domain verification is not a new process, and firms can accomplish it through their Business Manager. The only difference is that domain verification is required for your principal domain, also known as an effective top-level domain plus one (eTLD+1), but otherwise, the process is the same.
Facebook will recognize domains under the Public Suffix List (PSL) as an eTLD for verification reasons, comparable to Apple’s private click measurement. This implies that businesses whose websites are hosted on platforms that have already registered their domain in the PSL can now validate linked subdomains for event configuration.
2. Eight Conversion Events Per Domain
Primary domains are limited to eight conversion events that can be prioritized for campaign optimization using Aggregated Event Measurement. If you optimize your advertising for non-prioritized events, people who have turned off tracking on their Facebook or Instagram apps on an iOS 14.5 or later device will not see them. In Events Manager, you may configure your web event settings to choose your eight prioritized conversion events per principal domain.
3. Event Setup and Optimization
Based on your activity, Facebook will set up the conversion events that are most relevant to your business. All other events can be used for campaign optimization, but delivery and reporting will be limited.
In Facebook Events Manager, you can change your conversion event options. We recommend that you select the eight conversion events that are most relevant to critical business outcomes and evaluate whether your campaign or measurement strategy needs to be adjusted. You can also organize your eight conversion events in priority order. Keep in mind that while only the highest priority event is transmitted when a consumer performs several actions during a conversion window, all other events may reflect lower than expected numbers, even if they are within the eight. These events may still take place, but they may not be recorded in the reporting provided by the Events Managers.
4. Choose A Single Domain For Conversion Tracking
If a user opted out of the Apple prompt on the Facebook or Instagram app on that device, you won’t be able to track events for that ad across various domains after enforcement.
However, you only get reports across many domains for the supported attribution settings for occurrences relating to a user who opted into Apple’s prompt on the Facebook or Instagram app on that device.
Key Factors To Remind:
- Campaigns that track people across apps and websites using the Facebook pixel, AdWords Conversion Pixel, or Google Tag Manager.
- Dashboards that analyze events from Facebook pixel or any of our other business tools.
- If you’re already collecting usage data from Facebook pixel-enabled applications or websites on users who have installed iOS 14 and later, you need to adjust your usage reporting settings.
Want to learn more about iOS 14 pixel events setup with Facebook, get in touch with our professionals at https://www.devgraphix.com/contact/