Projects

Quasr DX

Project Overview

Quasr Diagnostics, headquartered in Albuquerque, New Mexico, is a leading provider of molecular diagnostic test kits, empowering individuals and healthcare professionals with accurate and accessible testing solutions. Despite offering cutting-edge diagnostic products, Quasr Diagnostics faced challenges in reaching its target audience and effectively showcasing its test kits online. To address these challenges, Quasr Diagnostics partnered with a web development agency to create an engaging and user-friendly website.

Client
Quasr Diagnostics
Location
Albuquerque, New Mexico
Services
Website Development
Tech/CMS Used
Wordpress
Date
28/04/2022

Challenges Faced

  1. Limited Online Presence: The previous website lacked modern design elements and failed to effectively communicate the value proposition and features of Quasr Diagnostics’ molecular diagnostic test kits.
  2. Inadequate E-commerce Functionality: Without a robust e-commerce platform, the website struggled to facilitate online sales of test kits, hindering potential customers from making purchases.
  3. Lack of Information Accessibility: Potential customers had difficulty finding comprehensive information about Quasr Diagnostics’ test kits, leading to decreased confidence in the products and brand.

What did Devgraphix do

  • The web development agency collaborated closely with Quasr Diagnostics to understand its product offerings, target audience, and branding objectives.
  • Using the WordPress platform, they developed a visually appealing and informative website that effectively showcased the features, benefits, and applications of Quasr Diagnostics’ molecular diagnostic test kits.
  • The website featured high-quality images, detailed product descriptions, and educational resources to provide visitors with a comprehensive understanding of the test kits and their uses.
  • An intuitive navigation menu and clear calls-to-action were implemented to streamline the browsing experience and facilitate easy access to product information and purchasing options.

The Results

  • Enhanced Online Presence: The new website significantly elevated Quasr Diagnostics' online presence, providing a professional platform to showcase its molecular diagnostic test kits and attract potential customers.
  • Increased Online Sales: With a user-friendly e-commerce platform and informative product pages, the website experienced higher online sales of test kits, resulting in increased revenue for Quasr Diagnostics.
  • Improved Information Accessibility: The comprehensive product descriptions and educational resources on the website improved information accessibility for potential customers, leading to increased confidence in Quasr Diagnostics' test kits.
  • Enhanced Brand Credibility: The visually appealing design and informative content of the website enhanced Quasr Diagnostics' brand credibility, positioning the company as a trusted provider of molecular diagnostic solutions.

Final Outcome

  • Professional & Responsive website design
  • Enhanced user experience, and driving sales
  • Successfully transformed its online presence
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