What are the services provided by a Digital Marketing Agency in India?
Digital Marketing services comprise tricks and techniques to help your business grow online.
In today’s date, you may be wrong if the term digital marketing services only lights up the bulb of SEO services in your head. While it is still a crucial part of digital marketing services in India and other countries, it is not the only thing that categorizes as digital marketing nowadays.
Digital marketing includes a lot of processes such as social media marketing, Facebook, Google and Instagram advertising, content marketing services, etc.
To fulfill all these requirements and take your online business to new heights, your business requires a full-fledged digital marketing team.
There are its own ifs and buts of deciding whether to hire a complete team or to outsource these services through an esteemed digital marketing agency in India. While it may be convenient to hire a complete in-house team but this comes with un-coordinated people, the risk of hiring the “wrong one” and a lot of costs! Whereas, outsourcing a digital Marketing team not only provides you with marketing practices by professionals but also reduces your cost to almost half!
Today, this blog is for everyone who is into online business. If you are looking to hire or outsource digital marketing services you must read this blog to know what benefits a digital marketing agency provides. If you own a digital marketing agency, then this blog will help you evaluate or add various digital marketing services to offer to your client.
Keep reading further,
What are the services provided by a digital marketing agency in India?
The list of most popular services provided by a digital marketing agency in India is as follows-
- Search Engine Optimization
- Advertisement on various platforms such as Facebook, Instagram, and Google.
- Social media marketing
- Content creation services,
- Email Marketing,
- Conversion Optimization,
- Link building services,
- Website building services, etc.
1. Search Engine Optimization.
Search Engine Optimization is the first service on the list of digital marketing services provided by a digital marketing agency in India. SEO is the most popular and effective technique of building organic traffic on a website thus resulting in high rankings in the search engines.
I made that look easy! However, SEO is not that easy. The Search Engine Optimization services also include different services. The most popular SEO services provided by a digital marketing agency in India include-
A. On-Page SEO.
An SEO expert covers all the techniques that make your business friendlier for your audience in On-Page SEO services provided by a digital marketing agency in India. In On-Page SEO services, an SEO expert optimizes and suggests changes to build traffic and enhance user experience on your website.
B. Off-Page SEO.
Off-page services provided by a digital marketing agency in India ensure that your website has a good audience reach through link building. Off-page, SEO deals with link building outside the boundaries of the main website.
C. Technical SEO.
A digital marketing agency serving SEO services to its client also provides Technical SEO. The Technical SEO deals with techniques and terminologies which helps the search engine to understand the website better and hence, increase its google search ranking these terminologies are URLs, SSL, Canonical, etc.
D. Local SEO.
The Local SEO helps your website reach the maximum audience within your locality. If you inform your digital marketing service provider about your business’ preferences in your locality, your agent may use these services for you.
E. Keyword research.
The keyword is a very crucial part of SEO. Many agencies include Keyword research as a stand-alone part of SEO so that the businesses can choose to collect the keyword that is essential for their content.
F. SEO audits.
With the SEO audit service, you can assess how well your website reacts to the various SEO practices.
You can take an SEO audit to evaluate and understand the quality of SEO practices that your business follows. You can then keep this report to compare the growth of your business after outsourcing the SEO services from a digital marketing agency.
2. Ads Management (Facebook | Instagram | Google)
Ads management is another digital marketing service provided by a digital marketing agency in India. A digital marketing agency uses various social media advertisement practices in the digital management services that they provide. The practices that a digital marketing agency follows in Ads management includes,
- Regulating paid campaigns,
- Creating and designing content for ads,
- Running A/B tests,
- Experimenting in advertisement formats,
- Creating a report on ads’ management progress, etc.
There are mainly 3 platforms where digital marketing agencies serve independent ads management. Most Popular Ads Management services are provided on,
A. Facebook Ads Management.
In Facebook Ads Management, a digital marketing agency incorporates various advertisement practices that are in trend on Facebook. The Facebook ads Management services include regulating paid campaigns, running a/b tests, creating relevant content and graphics to run ad campaigns for the product.
B. Instagram Ads Management.
The services for Instagram Ads Management is very similar to Facebook Ads management. The digital marketing agency provides you with experts who runs ad campaign, creates post relevant content and does A/B testing for your business’ benefit.
C. Google Ads Management.
In Google Ads Management services, a digital marketing expert runs campaigns on Google, creates Ad setup, launches and manages campaigns, tracks the product’s performance and rectifies Lead disputes.
3. Social Media Marketing.
Nowadays, most of your audience is on social media and not using this platform for your business’ profit may be a loophole that you may not want for your business. Hence, a digital marketing agency in India covers social media marketing as an independent service. In social media marketing, the agency covers the following practices-
1. Copywriting and designing to create relevant content,
2. Enhancing brand awareness,
3. Creating and abiding by the content calendar,
4. Calculating and implementing various social media marketing strategies, etc.
4. Content creation services.
For every business, “content is the king”. The audience of each age is consuming content in one or the other way. Hence, Content marketing is a crucial part of the business’ online growth. To ensure this growth doesn’t get hindered, digital marketing agencies in India provide independent content creation services. In the Content creation services, the most popular practices are as follows,
1. Creating content creation calendar
2. Blog writing, article writing, story writing, e-book writing, etc.
3. Enhancing casual content to SEO-optimized content
4. Promote content upon various platforms, etc.
5. Email marketing.
Email marketing is a brilliant way to communicate with your consumer one-on-one. If done right, email marketing can bring you leads, receive honest suggestions and feedback, and enhance consumer relationships. But, a wrong email marketing strategy may also lead you to the spam box of your potential customers. Hence, a digital marketing agency curates the most suitable email marketing strategy for your business. The services cover the following practices-
1. Creating an email list with a potential audience in it.
2. Experimenting and implementing the most suitable email marketing strategy.
3. Creating interactive and personalized email
4. Tracking the performance of email marketing and working on cost-effective strategies.
6. Conversion Optimization.
A digital marketing agency usually keeps a small team with them which analyzes the traffic conversion into consumers on your website and from other sources. The conversion optimization team follows the mentioned below practices-
1. Conducts website analysis
2. Curates and compiles reviews from the audience
3. Spots and rectifies any loopholes in the business
4. Conducts A/B tests and deduces the best practices for your business.
7. Link building services
Usually, an SEO expert performs link-building practices for your business. A digital marketing agency in India includes the below-mentioned link building services/strategies-
1. Outreaching potential websites.
2. Connecting with websites for unlinked mentions
3. Finding and repairing broken links
4. Performing guest posting practices
8. Website building services.
Most of the digital marketing agencies also include website development and enhancing as a service in their list. No online business can work better without a catchy and functional website. Thus, to ensure the functionality of the website, a web developer in a digital marketing agency helps you in the following ways-
1. Suggests the write content management system for the website building.
2. Understands and design your expectations of a website.
3. Codes and curates the website of your dreams.
4. Suggests and acts upon the required changes on your website.
A digital marketing agency in India provides a variety of marketing services to its clients as needed. But the most ideal ones that almost all digital marketing agency provides are the ones mentioned above.
I hope this blog helped you to explore the field of digital marketing. To get a free consulting <Click here>.