What is SEO – How to Choose a Professional SEO Company?

Search Engine Optimization

Creating a website or simply being indexed on search engines isn’t enough for any business to get impressions and quality traffic from users. All you have to do is Search Engine Optimization (SEO)!

What is SEO?

Search Engine Optimization is the process of making your website appears high up in search engine results. When the search engines are searching for your products or services, they are looking at what you’ve written about them, because that is what will be read.

In simple terms, it’s a process to help websites to rank on search engines like Google, Yahoo, Bing, etc. It helps increase both the quality and quantity of your website traffic through non-paid or organic search results. Also, a great way to enhance brand exposure and online visibility

 Professional SEO Services

To get traffic and turn that traffic into revenue, professional SEO services are a must. However, it won’t be easy to get successful overnight. It requires patience and continuous monitoring to get effective results.

SEO services are divided into 3 types, which are Technical SEO, On-page SEO, and Off-page SEO. All the major and minor SEO ranking factors are included in these 3 types, which will identify through thorough SEO Audit Analysis.

1. Technical SEO

It is an approach to ensuring that a website meets the technical requirements of modern search engines in order to increase organic rankings. It includes all the factors that make your website quick, mobile-friendly, easy to navigate, user-friendly, and functional are included in technical SEO.

Technical SEO is essential as it helps search engines in crawling, indexing, rendering, and website architecture. It ensures search engines like Google that you have a high-quality website. This is also important as this could influence search engines to give you a higher ranking.

Technical SEO factors:

  • Crawl Errors
  • HTTPS Status Codes
  • XML Sitemap Status
  • Site Load Time
  • Mobile Optimization & Testing
  • Keyword Cannibalization
  • Robots.txt file
  • HTML Errors / W3C Validation
  • CSS & JavaScript File Minification
  • Image Optimization

2. On-page SEO

On-page optimization or On-site SEO is the process of individual or landing page optimization for specific keywords in order to boost search visibility and traffic. It includes aligning keywords with page-specific components such as title tags, meta descriptions, headings, content, and internal links.

On-site SEO aids search engines in analyzing your website and its associated content in order to determine whether a searcher’s query is relevant to your site. It mainly depends on Google’s algorithm, which is continually being updated in order to better comprehend a searcher’s intent and produce search results that are relevant to that user’s needs.

On-page SEO Factors:

  • URL Modifications
  • Title Tags
  • Meta Titles & Descriptions
  • Header Tags
  • Structured Data
  • SEO Copywriting
  • Keyword Density
  • Content Enhancement
  • Internal/External Linking
  • Alt Tags/Attributes

3. Off-page SEO

Off-page optimization is includes anything done outside of your website with the ability to impact search engine results. Although link building is commonly regarded to be the most important off-page SEO approach, there are plenty more off-page SEO tactics to employ if you want to acquire a competitive advantage.

Links, social media strategy, content marketing, appearing on podcasts, influencer marketing, and other non-SEO strategies are examples of off-site SEO. All these can help you improve your site in terms of trustworthiness, authority, popularity, and relevancy.

Off-page SEO Factors

  • Qualitative Back-link Generation
  • Guest Blogging
  • Content Optimization
  • Forum Postings
  • Podcast Submissions
  • Local Citation/Listings
  • Directory Submissions
  • Profile Creation & Maintenance
  • Social Media Marketing
  • Influencer Marketing

How Does SEO Services Can Benefit Your Business?

Business owners always think about growing their business through digital marketing channels, even though it costs much for paid marketing. But SEO optimization is a basic process for every business, which you want to make it up to 1st position in SERPs. The benefits of SEO for businesses are nearly unlimited, and utilizing them can help your company succeed in the marketplace.

Here are some of the advantages of SEO.

  • Better use experience
  • Creates primary source of leads
  • High conversion rate
  • Promotes better cost management
  • Enhance local search traffic, engagement and conversions
  • Quality back-link generation
  • Builds trust and brand credibility
  • Enhance brand awareness
  • Ensure mobile-friendly of your site
  • Increase social engagement
  • Supports content marketing
  • Cost-effective & quantifiable

The entire process of SEO is essentials to have a strong base to gain trust, impressions, clicks, and brand identity. That includes –

  • Keyword research and analysis
  • Website overall analysis
  • Landing page analysis
  • Content development
  • Site health improvement
  • Optimization

This process can help you identify every technical and manual error, solutions to fix ranking drops & fluctuations, website overall performance, Impressive ROI, and search visibility in search engines.

How Much Does An SEO Service Cost?

The overall price for SEO services depends on your business needs. It costs around $750 to $30,000 as you can choose one-time analysis, long-term commitment, hourly working time, etc. Some may also offer fixed packages on monthly basis including SEO tools.

On-page optimization is one of the most essential in SEO services but alone it does not ensure a higher ranking. This leads to the fact that you have to regularly monitor your on-page optimization efforts to ensure that you are not wasting your money. On the other hand, off-page SEO is one of the cheapest yet good to create a strong online presence through quality link generation.

How to Choose A Professional SEO Company?

Choosing a professional SEO Company is not easy yet not a hassle one too. SEO can be confusing and there are numerous companies that claim to provide the best service. One of the most important parameters in choosing a company is that you should consider all the advantage along with the final outcome.

A company’s reputation, experience and trustworthiness are most considering concepts, which you can find out through Google reviews, Social media profiles, social feed and feedbacks, YouTube channel engagement, LinkedIn profile strength, previous work portfolio, team capability on communication, adaptation to new updates, etc.

If you want to partner with a top-rated SEO agency with a smart approach to SEO success, Devgraphix is one of the best choices. We have a dedicated team who thrive to meet up with all the latest trends to help brands drive business.

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Akshay Sihag

Akshay Sihag

Akshay Sihag is the CEO & Founder of Devgraphix. He's a Professional Full Stack Web Developer and an Entrepreneur who helps other people decide their career path and educate them on how to convert their skills and passion into a full time business.

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