Your pay-per-click ads don’t need to be viewed by everyone unless you’re aiming for global dominance. The products and services you’re promoting or selling are much more likely to be limited to a few countries, cities, or even city blocks as you require. This is when geo targeting ads enter into the game.

Geo targeting ads become more beneficial for marketers who carefully narrow their focus to engage a specific type of customer by targeting particular groups. It limits your ads to people in particular areas, which is a highly effective method for increasing local brandawareness.

What Is GeoTargeting?

Geotargeting is the process of targeting ads to specific geographic areas. When logged into their Gmail or Facebook accounts, ads are served to users based on their physical location. Advertisers show ads to reach the right people who live near them.

Geotargeting, often known as local PPC, is a feature that allows you to limit your search advertisements to clients in a specific location or collection. Geotargeting ads are a no-brainer for businesses that rely on foot traffic like restaurants, proximity like plumbers by city, and deliveries like an e-store that distributes to certain countries but not others.

When you use geo targeting, you won’t waste your ad budget on clicks from people outside your target area, and you’ll increase the likelihood of the people who click on your ads. And they are interested in your products and services. On the other hand, geotargeting is critical to get the most out of your limited marketing budget.

What Is The Difference Between Geo Targeting And Geo Fencing?

Geo fencing is the process of creating a virtual barrier around a location using your GPS or IP address, which functions similarly to a virtual address. While potential buyers are exploring the web, ads inside geo fenced regions can view on their computers, tablets, and mobile devices. Geo fencing, in theoretically, can be any size radius from a certain point, ranging from a mile to a state.

Geo targeting ads target exact locations, delivering ads to people who fulfill specified targeting criteria and enter inside a defined radius utilizing the same geo fencing location technology.

When it comes to choosing, consider whom you are targeting. If you want to advertise to people of all ages and interests, geo fencing is the way to go. If you’re going to reach a specific consumer segment that is narrower, geo targeting is the way to go.

What Are Some Examples Of Geo Targeting Campaigns?

These are some examples of geo targeting campaigns that can target by physical location:

• Restaurants can target customers in specific areas with discount offers and coupons.
• Retail stores can opt for geo targeting ads to target customers in particular locations of all their branches.
• Fashion stores that tailor their Display Ad campaigns and onsite experience to visitors’ local weather conditions, such as promoting ice and ski items near ski resorts in cold locations and swimwear for visitors in tropical areas withhot temperatures.

How To Set Up Facebook’s Location Targeting?

To set up location targeting

• Choose Campaigns in your Google Ads account.
• Select a campaign and go for settings.
• Enter the name are targeting,such as postal code, etc., in the Edit Option.
• Click Add and save then.

How To Set Up Location Targeting In Multiple Locations?

To set up location targeting in multiple locations

• Select Campaigns in Google Ads account.
• Choose keywords & Targeting.
• Click on “multiple changes” after choosing the location.
• Select my data contains columns for campaigns or ad groups under “Destination.”
• Type in your location or paste changes.
• Click process, continue, finish and evaluate changes.

Advanced Location Options:

When it comes to location targeting, Google Ads offers three options:

1. Search-based targeting Intent

Identifying areas where customers are actively looking for a product or service.

2. Physical location targeting

Only those who are physically located in the targeted area are targeted.

3. Targeting people based on search intent and physical location

Can target people based on search intent and physical location targeting (combination of above two options).

How To Set Up Location Targeting in Facebook:

Facebook offers various ways for advertisers to target by location, including the Distance filter, the Demographics and Interests filter, and campaign objectives.

• Go to Ads Manager and click the “Ads by Location” tab.
• Select Settings at the top right of the screen.
• Click the “Show More Settings” button.

Some limitations to set up location targeting:

You cannot use radius or other geo fencing features on Facebook features that offer more precise controls over ad targeting, such as interest-based audiences, search for target zip code, a custom audience, or pixel-level audiences.

Geo Targeting Campaign Set Up Tips

1. Areas To Target Based On Audience Needs

When choosing target areas, keep your target audience’s requirements in mind. If you sell primarily to students, you can target educational institutions, and if you sell to tourists, you can target bus/railway stations and airports.

2. Exclude any locations where your target audience is unlikely to be found

You can eliminate cities or places that are unlikely to deliver a positive return on investment in geo targeting ads. It will reduce squandered funds.

3. Target the Radius Around Your Physical Store

You can use geofencing to target users close to your physical stores with adverts. After seeing your ad copy and offerings, people in that area may get interested.

4. Use search history to identify location intent

Geo targeting campaign helps you generate more focused adverts for consumers who have previously searched for solutions in areas where you operate.

5. Analyze Consumer Behaviors from Previous Visited Locations

Learn about your audience by tracing the location history. What stores and how frequently do they pay visits? What do they purchase? Based on these insights, you can offer relevant, location-specific ads with geo targeting campaigns, even though they aren’t in the area.

6. Try Location-Specific Keywords

Many customers use location-specific keywords to narrow their search results. You can attract more targeted traffic by including these in your adverts.

Benefits of Geo Targeting

There are several benefits of geo targeting ads and campaigns, which include –

• Reach new customers that you would otherwise miss.
• Increase brand awareness.
• Incentivize your customer base.
• Enhance the user experience.
• Optimize your budget to reduce wasted spend

Geo targeting is a powerful way to create ads and reach potential customers. It is helpful for local businesses and can provide a good return on investment as technology is constantly evolving and becoming more precise, making it more suitable for small firms.

Geo targeting ads will become even more precise in the future as new location technologies continue to develop. And the beauty of geo targeting? It keeps your online marketing campaigns elegant and effective for years to come!

Need to create or manage geo targeting campaigns, Devgraphix is here to help you. Contact us through [email protected] for any queries.