What is Digital Marketing? How Does A Digital Marketing Company Works?


Targeting and reaching the right audience is always essentials to build brand awareness and to rank #1 on search engines. Working with a digital marketing company is all you can do to reach your audience in a more customized approach, making them more likely to convert straight away.

But what can digital marketing companies do? And what actually the digital marketing means? Let’s have a good talk about what it really means and how digital marketing benefits businesses.

Table of Contents

What is Digital Marketing?

Digital Marketing is an umbrella term that encompasses all forms of online marketing. It enables marketers to reach their audiences through traditional channels with a digital twist, increasing the likelihood that they will convert straight away.

It is the use of the internet and other types of digital communication like smartphone, social profiles, search engines, and other marketing channels to promote brands and interact with potential customers. This includes not only email and web-based advertising, but also text and multimedia messaging used to sell products and services.

What Are Digital Marketing Companies?

Digital marketing companies help businesses implement result-driven digital marketing strategies through omnichannel marketing, single-channel marketing, or multichannel marketing. This can include search engine optimization, website design, social media management and promotion, banner ads, and email campaigns.

Digital Marketing Agencies can also help perform market research, enhance your online presence, and integrate your online profiles and platforms. This entire procedure aids in attracting more quality visitors to your website and converting them into leads and sales.

As per statistics –

  • 93% of users begin their online interactions with a search engine.
  • Every day, consumers are watching 5000 ads.
  • In 2021, 91.9% of U.S. marketers in companies with 100 employees are expected to use social media for marketing.

Which Company Is Best For Digital Marketing?

In today’s digital world, there are many professional digital marketing companies that can serve your needs for digital marketing. Even an individual who has a YouTube channel or Instagram account, is suggesting what to do but are they trustworthy?

Also, there are many service-based agencies, for example – search engine optimization, there are many SEO agencies that offer strategies that will help your site rank well in search engines. If you need mobile-friendly website, you can choose a web design & development company. There’s a bunch of marketing companies out there to help grow your brand.

Working with a digital marketing agency that knows what they’re doing may seem straightforward, yet many agencies fail to deliver on their promises. Although maintaining a customer-centric focus is a priority for marketing agencies, only a few agencies follow through. Here are some tips to find those trustworthy and thebest digital marketing agency for your business.

Tips to Choose the Best Digital Marketing Company in 2021

  • Hire a digital marketing agency that meets your requirements
  • Look for value but not just the cost of hiring
  • Must have a professional team
  • Do some background work like check reviews, ratings, and previous customer feedbacks
  • Check out the range of services they provide
  • Ask for what results they promise and how much they will charge for it.
  • Check previously completed and current working profile
  • Ask subject-oriented questions before hiring

Must-Have Characteristics of A Digital Marketing Company

  • Experienced and specialized team members
  • A sizable previous work portfolio
  • A well-designed website
  • Easy to get in touch with team
  • Social identity and a strong reputation
  • They don’t make outlandish promises
  • Similar core values and company culture
  • Dedicated support team

A digital marketing company is known to develop a digital marketing strategy that fits all the goals and objectives of your business. They will work closely with your team to execute the strategies in ways that are effective and measurable.

How Can I Start Digital Marketing?

Websites are the #1 tools to promote your brand to get found, get noticed, and get leads from the right prospects but making sure your website is #1 is the only way to make it possible. If you choose digital marketing services – an organic method to make it possible then it will be more beneficial and last forever.

There are multiple channels to advertise through digital marketing such as organic (search engines), paid ad campaigns, and social sharing. No matter the size of your business or niche, getting found and identified by the audience is what we look for first.

Secondly, based on your business need choose your digital marketing platforms for example to attract more audience video ads are more preferable, for eCommerce stores both social sharing and shopping ads perfect.

What Do Digital Marketers Do?

Digital marketing expertsgo to great lengths to create leads, increase brand awareness, and convert those leads into consumers through digital channels. Also, the overall content strategy and marketing campaign are monitored by a digital marketing manager.

This seems easier than it is, but some companies still hire many marketing specialists to handle various aspects of the digital marketing process such as SEO experts, email marketers, social media specialists, content writers, brand managers, etc.

Digital marketers need to maintain client satisfaction and satisfy user retention goals. Also need to create a marketing strategy that includes budgets, targets, deadlines, and resource allocation and will be responsible for the campaign’s overall success.

What Are The Services of A Digital Marketing Agency?

Digital marketing services or the best online marketing practices allow every business to target their specific audience in an effective way to enhance their website’s traffic and performance. Based on the type of marketing channel and promotional activity they divided into –

1. Search Engine Optimization

SEO – Search Engine Optimization is the process of developing and executing a strategic plan to achieve a higher ranking in search engine results pages (SERPs), and thereby generate more site traffic and leads/sales for the quality of their services, products, or brand name online.

Based on the action we take, search engine optimization services are divided into 3 types, however, with the goal of improved organic rankings.

Types of SEO

  • Off-site SEO

Off-site or off-page SEO is a process generating backlinks as refers to taking action from outside to have other sites link back to your website. This process help gain authority and trust from the search engines to raise your website rankings.

There are many ways to for link building such as content marketing, building local citations, local directory listings, blog directory submissions, landing reviews, appearing on podcasts, guest blogging, Google my business, influencer outreach, forum commenting, and many more.

  • On-site SEO

On-site SEO is the process of optimizing website ranking factors to enhance the quality of your website. It helps search engines analyze your website and the connected content to make it visible on relevant search queries.

A website with a good on-page SEO score helps search engines find quickly in order to rank #1 on SERPs and get more relevant traffic.

  • Technical SEO

It’s mainly focused on the technical aspects of the website and server optimization to help search engine spiders able to crawl, index, and render your website and webpages accurately. A complete technical SEO audit can help you analyze the complete website and allows you to find the solutions to enhance the overall SEO performance of a website.

Top SEO Ranking Factors to Rank #1 on SERPs

  • Secure and accessible website
  • Mobile-friendliness
  • Core web vitals
  • Page load speed
  • Crawl and Indexability
  • User experience
  • High-quality and relevant page content
  • Keyword consistency
  • Meta Content
  • Structured data
  • Backlinks
  • Domain age, and authority
  • URL mapping
  • Social sharing signals
  • Google Analytics & Search Console Integration

2. Social Media Marketing

SMM is the process of using social media profiles of social networks to connect with your audience to promote and market your services or products. With this process, social media marketing agencies help businesses engage with existing customers and new prospects in a budget-friendly way.

Social media marking, as it one of the forms of internet marketing, ensure connecting most of the internet users through creating and sharing user-engaging post content and graphics. It also has purpose-built data analytics tools, which help track and analyze success rates.

Based on the range of opportunities, social media marketing is divided into organic and paid social media marketing with the same goal of reach, engage, and conversions.

Types of Social Media Ads

  • Photo ads
  • Video ads
  • Stories/reels
  • Messenger ads

Best Social Media Marketing Platforms For 2021

  • Facebook Ad Marketing

Facebook is the best and most preferred social media platform for any business marketing as it has nearly 3 billion monthly active users. With Facebook ad manager one can create and run ad campaigns on a business profile.

Either organic or paid ads, there are many types of ads which include image ads, video ads, carousel ads, poll ads, slideshow ads, collection ads, lead ads, and instant experience ads. If you choose the suitable Facebook ad strategies for your business, you can reach your target audience in notime.

  • Twitter Marketing

Twitter is a fast-paced platform with 186 million daily user activity. You can create and run both organic and paid ads on Twitter, however, paid Twitter ads to have more advantages to reach an audience in a direct way than organic.

Twitter advertisements may help you gain new followers, encourage new leads, increase conversions, and raise brand awareness because it is a completely new way of communicating that lets you share information in a controlled format.

  • Instagram Marketing

As Instagram is owned by Facebook, it has the same advertising options in both organic and paid methods and types of ads.

If you just plan to post simple images and videos then Instagram marketing is the best choice and its hashtags are a great way to reach a wider audience. It helps grow brand awareness, launch new products, and connect followers in a personal way. Also, most preferable for the startups and entrepreneurs who want to grow organically.

  • LinkedIn Marketing

It’s known as a primary social network for professionals and helps make connections, enhance brand awareness, create quality leads, foster business relationships and partnerships, share content, and get more traffic to your website.

As it helps find professionals, it is most preferable for B2B marketing. Also, can create and run a self-service ad campaign on LinkedIn using sponsored content, dynamic ads, text ads, video ads, and message ads.

  • YouTube Marketing

YouTube is the best online video marketing platform for all niche businesses, through video content they can go viral in a very less span of time. YouTube is also known as 2nd largest search engine after Google and people are spending 10 hours or more in a single day to watch videos.

Tutorials, demonstrations, or how-to guides have added benefits as they provide various opportunities for viewers to watch, like, share and comment.

  • Other marketing platforms are Pinterest, WhatsApp, Snapchat, TikTok, Reddit, etc.

3. Pay Per Click

Google AdWords or Pay Per Click advertising is a marketing method, where advertisers pay for their ads, each time it is clicked. This online advertising method is designed with the aim to lead the user who clicks on the ad to their website (landing page) or app. Which results in valuable action (based on the advertiser’s services/products) of hiring, or purchasing, or applying.

Keywords play a key role in connecting advertisers to search queries based on keyword match types. Also, based on the business goals and marketing objectives, they are various types of Google ad campaigns, which include –

  • Search Ad Campaign

Google search campaigns allow users to find search-relevant text ads on Google’s vast network of search results. Basically, these text ads listed above and below the search results in SERPs and great for driving sales, leads, or traffic to your website.

  • Boost online sales and signups
  • Easy to setup
  • Highly specific targeting to reach your targeted audience

  • Display Ad Campaign

A Display ad campaign is a method of advertising to engage users with visually-engaging ads, it includes text ads, image ads, and videos ads. These ads display on the Google display networks, the third-party sites which agreed to show Google ads like websites, apps, etc.

  • Uses visually engaging CTA to drive more sales and signups
  • Enhance brand awareness through memorable ads
  • Target users beyond search results
  • Data Segments help track people who view your ads

  • App Campaign

App campaign making it easy for advertisers to promote their app across Google search and Google display networks including Gmail, YouTube, search result pages, and over 3 million third-party sites and apps.

  • Easy app promotion helps increase installs, signup, and engagement for your app
  • Multi-channel marketing without hassle
  • Automatic targeting, bidding, and ad creation

  • Video Ad Campaign

Video campaign allows you to show your video ads on websites, apps, and YouTube, which are Google video partners. This ad campaign helps boost your brand awareness, drive conversions to make people reach your online store or website.

  • Brings awareness
  • Make people consider your products/services
  • Expand your reach

  • Shopping Ad Campaign

This ad campaign is nothing but a product listing of your chosen product which you are going to sell. They can appear on the top or right side of the search results.

Shopping ads include complete product information like product name, image, price, review, merchant name, etc. You can customize your product groups based on product type or brand or category and also can use local inventory ads to get people to your local store.

  • Promote retail products
  • Get people to your online and local store
  • Amazing visibility for your products

4. Email Marketing

Email marketing is a way to communicate with current and potential customers on a consistent basis. This technique allows marketers to keep their company and products top-of-mind, plus it reduces the need for promotional materials like printing ads, brochures, or flyers.

Internet users are bombarded with thousands of advertisements and marketing messages each day. Email allows marketers to send a message to their customers without the risk of annoying them with an advertisement. Additionally, email recipients can respond immediately to the email they receive by using their personal device.


The email can include text or images but is usually used for simple text-based emails with no graphics.

The Most Common Type of Email Marketing

  • Email Newsletters

It’s the best form email to let your audience know the latest news, product launch updates, tips, and many more about your company or products. Email newsletters are structured and scheduled emails that can be sent to your complete list of subscribers.

  • Acquisition Emails

Acquisition email marketing is the best way to maximize your efforts and grow your customer base. These types of emails are a great method to get leads quickly through the conversion funnel, generate more revenue, and target users who areinterested in what you offer.

  • Retention Emails

Any email sent to an existing customer with the goal of keeping them as loyal customers are referred to as a retention email. These emails are the most common type of email marketing nowadays, and they come in a variety of formats.

With retention email marketing your small business can keep the channels of communication open by sending feedbackor subscriptionrequests who haven’t connected with your business for a long time. These are extremely effective email campaign tactics for keeping your hard-won consumers.

  • Promotional Emails

A promotional email is a commercial email that usually includes incentives to encourage purchases, signups, and new product offerings from your company.

Promotional email includes tempt and encouraging offers to make your target audience buy your new product or hire your services. You can use these promotional emails to thank loyal subscribers with festive discounts, clearance sale, and new product offers to your existing customers.

Best Email Marketing Tools of 2021

  • Mailchimp
  • Active Campaign
  • HubSpot
  • Omnisend
  • MailerLite

5. Content Marketing

Content marketing is to develop trust with your audience by creating and offering relevant and unique information. In any form of online marketing in digital marketing platforms, content is always crucial to keep users engaged.

There are ways to optimize that content to increase reader engagement and generate more traffic, which will help you achieve the following:

  • Increased revenue from advertising campaigns.
  • More conversions from visitors who view your content by clicking on a link in your article.
  • Higher rankings in the search engine results page (SERPS) for a relevant keyword or phrase.
  • A loyal and engaged subscriber base. Loyal followers will share your content, potentially spreading it across other social media platforms, amplifying its reach exponentially.

What Are The Challenges of Digital Marketing?

Digital marketing in India and all over the globe has a huge impact on people’s interactions, purchases, interests, work, and life patterns. As a result, today’s businesses must have a clear grasp on how to use the digital universe to increase brand visibility and effect.

In the conditions like COVID-19 pandemic, many brick and motor companies are closed down either permanently or temporarily. Along with these sudden pandemic effects, there are a few major challenges for digital marketers that need to be overcome. As following:

  1. Learning About Customers to adopt a customer-centric approach to meet all their requirements and expectations.
  2. Creating Engaging Content is always crucial in digital marketing services. Users and search engines continuously look for fresh and unique content that educates them. Even though images and videos are becoming trending, users always embrace content that makes them find solutions for their queries.

3. Privacy & Data Sharing Regulations are best to avoid potential fines and reputational harms. It also helps users to understand websites regulations in data sharing, third-party cookies, and data storage.

4. Secure & Accessible Websites are essentials for any business and it is a fast-growing issue that every marketer should understand.

5. Mobile-Friendly Approach is the most effective way to get visitors engaged and keep them longer on the website. It also helps reduce the bounce rate.

6. Omnichannel Marketing enables customers to use their smartphones in physical stores to enhance their customer experience.

What Are The Benefits of Digital Marketing?

Digital marketing agencies in Indiagained huge popularity among businesses of all niches around the world. It became a key tool to promote and market any product or services of small to large enterprises to foster interaction with their customers.

Digital marketing companies, with help of their expert team, deliver personalized content and customized strategies to let the business owners enjoy the fruits of online digital marketing services. Here are some of the benefits of digital marketing, which make people choose over traditional marketing.

  • Budget-friendly
  • Customized approach
  • Global/International reach for your brand
  • Connects businesses with customers directly
  • Enables real-time customer services
  • Help earn higher revenue
  • Generates high conversion rate
  • Offers higher ROI from campaigns
  • Keeps you ahead of competitors
  • Trackable and measurable results
  • Enhance social engagement

With the huge number of benefits, digital marketing companies in Indiaare able to market small to large businesses in the global market.

Either driving online sales or enhancing brand loyalty, digital marketing experts take the initiative to executeeffective marketing campaigns online and transform business goals into successful marketing campaigns.

Looking to hire a digital marketing agency for startups? Or need the assistance of a digital marketing expert? Devgraphix is here to make way for your business with custom performance marketing strategies. Contact to get a free quote!

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Akshay Sihag

Akshay Sihag is the CEO & Founder of Devgraphix. He's a Professional Full Stack Web Developer and an Entrepreneur who helps other people decide their career path and educate them on how to convert their skills and passion into a full time business.

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